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This type of communication saves the time, money, and risk users would not avoid if they were dating the traditional way.
Online dating offers convenience; people want dating to work around their schedules. adults agree that online dating is a good way to meet people and 66% say they have gone on a real date with someone they met through an application.
Users are in control; they are provided with many options so there are enough matches that fit their particular type.
Users can simply choose to not match the candidates that they know they are not interested in. Once users think they are interested, they are able to chat and get to know the potential candidate.
a research group on app economy, conducted a research study in 2016 on how 1.5 million U. consumers rated 97 of the most popular dating apps.
The research results indicated that only 11 apps scored 50 or greater (out of 100) with more than 10,000 reviews from the app store.
Making this target demographic the largest number of users for most applications.
Online dating can also increase self-confidence; even if users get rejected, they know there are hundreds of other candidates that will want to match with them so they can simply move on to the next option. Today, 5% of married Americans or Americans in serious relationships said they met their significant other online Sometimes having too many options can be overwhelming.
With so many options available, users can get lost in their choices and end up spending too much time in just looking for the “perfect” candidate instead of using that time to start a real relationship.
Whereas before, people had very little exposure to online dating, today almost 50% of people know of someone who use the services or has met their loved one through the service.
After the i Phone launch in 2007, online dating data has only increased as application usage increased.