Is black an intimidating color
September 18, 2007 Think about it…you are more formal towards the person in a dark navy outfit than to the one dressed in beige! The effect is subtle but very real; color sways perception, judgment and behavior.It has the psychological power to influence emotion.
Not literally, of course, but it will look bad and the world will judge you accordingly. (I do wonder what purple smells like, though.)This is the color wheel. Every color breaks down into three fundamental attributes: hue, saturation, and value.She is a founding board member and ex-President of the South Asia-Singapore Chapter of AICI, a global professional association of image consultants.Black is authoritative and powerful; because black can evoke strong emotions, too much can be overwhelming.It is a complex thing when you really think about it. For whatever reason, thinking about color is my favorite part of the creative process.Maybe it’s the high stakes that come with it: Use color the right way and it will make the experience richer and more vibrant. We all pretty much agree about how something smells, but it’s a slightly different experience for everyone.