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He answered my question and all, but I'm just asking for future reference.
I think that @ndpl hit the nail on the head when he commented that what's most important is that your message to the professor be clear and concise.
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E.g., all the discussion of "what makes a good X" is self-defeating, in sort of an inflationary way, in the sense that whatever the current formulaic answer is is a failure.
The art is to build a relationship to the point where the individual wants to make a difference through a donation (or ‘gift’) significant enough that it reflects their personal commitment.If they gave you an email to contact them, then they should expect emails...It's not the same as instant messaging where it can interrupt someone when you send it, emails already have a natural barrier between you and the one who receives it and some time between them is expected.Tailor it to their individual interests, and be prepared for it to take up to three years. The ‘ask’ In some cases, if you can avoid an ‘ask’ for money, that can work best. Tell them about what their support can achieve, and expect their questions. And your ‘thank you’ (from CEO or Chair as appropriate) must again inspire them about the cause, and respond to their reasons for giving.And you need to be prepared that, out of four prospects, you will get only one donation at ‘ask’. Keep in touch Update your prospects on progress (both those who have given and those who have not). And prepare opportunities for those who did not give to see other aspects of your work that they may be more interested in.
They may want publicity, recognition or social connections. The Steps Fundraisers talk of seven (or eight) steps in the research and cultivation process.